Bio: Not every artist starts out as one. For James Roy, it took a four-year engineering degree and a taste of the corporate world before he realized that life is more about living than trying to meet the expectations of others. In the three years that followed, he built up a studio, started a record label, and captured the world around him in high-energy songs with powerful lyrics.

Each song he writes is a completely different experience - a different story, sound, and emotion - and no single track can describe the rest. From dark and edgy songs like “Trick” and “Tonight I Dream” to the happy and upbeat “Drift Away”, James builds a complex and changing soundscape that never loses sight of one idea: that we can always try something different at any time and from that we can learn to grow.

His new album ‘begin’ is a chance to look at life in a new way. It's the end of one chapter and the beginning of the next.

…are you ready to begin?